Fotos en Instagram

El tamaño de las fotos para Instagram es algo que no podemos pasar por alto para subir contenido de calidad y editar nuestras fotos en esta red social.

Según algunos experimentos, el tamaño y la medida adecuada en las fotos de Instagram te puede ayudar a priorizar tus publicaciones en el timeline de tus seguidores, ya que utilizar el tamaño standard de fotos te abre las puertas del algoritmo Instagram EdgeRank.

No estoy diciendo que tu foto vaya a salir la primera por incluirla en el tamaño correcto, pero te puede servir bastante emplear la medida y el tamaño oficiales de Instagram para que tus fotos sean mostradas antes que otras imágenes de otras cuentas en el timeline de los usuarios.



La foto de perfil de Instagram puedes subirla en cualquier medida y tamaño. Lo ideal sería que midiera al menos 800×800 pixels, pero también te vale con las medidas recomendadas:

  • Tamaño recomendado de Foto Perfil para Instagram : 110 x 110 pixels.
  • Resolución recomendada de Foto Perfil para Instagram: 180 x 180 pixels.


El tamaño de las fotos para publicaciones a veces no podemos controlarlo, pero podemos poner atención en el formato. La mayoría de instagramers recomiendan olvidarnos del formato cuadrado y verticalizar lo más posible la imagen para que se muestre de manera más grande en el timeline.

  • Tamaño de Fotos Verticales para Instagram1080 x 1350 pixels. Aunque no olvides que Instagram mostrará las fotos con la medida 600 x 749 pixels.
  • Tamaño de Fotos Cuadradas en Instagram: 1080 x 1080 pixels. Y también puedes compartir fotos en 640 x 640 píxeles. Para que lo tengas en cuenta, el tamaño máximo es de 2048 x 2048 pixels.
  • Tamaño de Fotos Horizontales en Instagram: 1080 x 566 pixels. Aunque también puedes compartir fotografías inferiores, como por ejemplo de 600 x 400 pixels.


  • Tamaño de Vídeos Horizontales para publicaciones de Instagram:
    • 600 x 315 píxeles como mínimo. (1,91:1 formato horizontal).
  • Tamaño de Vídeos Verticales para publicaciones de Instagram: 
    • 600 x 750 píxeles. (4:5 formato vertical).
  • Tamaño de Vídeos Cuadrados para publicaciones de Instagram: 
    • 600 x 600 píxeles. (1:1 formato cuadrado).

La resolución debería ser de 640×640 y la duración debería estar entre 3 y 60 segundos. En cuanto a la duración mínima de los vídeos de Instagram: no hay duración mínima. La duración máxima de los vídeos de Instagram es de 60 segundos. 


  • El tamaño de fotos para Instagram Stories es de 750 x 1334 pixels. 
  • El tamaño de vídeos para Instagram Stories es de 750 x 1334 pixels.

Ahora bien, también podemos obtener mayor resolución, utilizando un tamaño de fotos y vídeos de 1127 x 2008 px. 



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